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Updated & Effective: August 7, 2023
This Privacy Policy (this “Policy”) presents our privacy practices, so you understand when and how personal information is collected, used, disclosed, and protected.
This Policy applies to information collected by Festival Fun Parks, LLC, a Delaware limited liability company doing business as Palace Entertainment, and the parks and properties owned or operated or managed by Palace Entertainment (such parks and properties are hereinafter each a “Park and collectively referred to in this Policy as “Palace,” “we,” “us” and “our”) and by Palace’s parent company, Parques Reunidos Servicios Centrales, S.A., including through our websites, mobile applications, services, at our Parks, retail locations, and other online or offline offerings operated by or on behalf of Palace (the “Services”).
Please review this policy to understand how we handle your information. If you do not agree to this Privacy Policy, please do not use the Services.
The information we collect about you depends on the Services you use, how you use them, and the information you provide to us. We collect information in three main ways: (1) information you choose to provide to us through the Services; (2) information we collect automatically through technology when you use the Services; and (3) information we collect from other sources.
Please note, we may de-identify information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified form. Our use and disclosure of de-identified information is not subject to any restrictions under this Privacy Policy, and we may use and disclose it to others for any purpose, without limitation.
When you use our Services, you may choose to provide certain information to us. For example, we collect information directly from you when you purchase a ticket to a Park, sign up for our newsletters, make a purchase at a Park, contact us with comments or questions, participate in surveys, or otherwise communicate and interact with us. Depending on the Services or Park, this information may include:
1.2 Automatically-Collected Information
We automatically receive certain types of information when you interact with our Services online. For example, when you visit one of our websites, our systems automatically collect your IP address, the type of browser you use, device IDs and characteristics, platform type, advertising identifiers, operating system, and the state or country from which you accessed the Services. Information may be automatically collected through the use of “cookies” which are discussed further below. We may also collect and analyze usage information about your browsing behavior, such as IP address information, entry and exit points for a website, page views, the date/time you visited one of our websites or opened one of our emails, impressions, and similar information.
We use a variety of third-party technologies, including cookies and similar tools, to assist in collecting this information:
We may receive information about you from other sources, such as others who invite you to the Services or from whom you buy your tickets or make travel arrangements, travel partners, marketers, social network services, and other parties. If you interact with our ads or profiles on a third-party website, application, or social media platform (such as Facebook, Instagram or X), we may receive information about you from that third-party site, application, or platform, depending on the third-party’s data practices and your privacy settings on that platform. Palace is not responsible for the content or practices of third-party websites, applications, or platforms. We urge you to read the privacy and security policies of any third-party websites, applications, or social media platforms you choose to use.
Palace may use the information we collect in the following ways:
We may disclose and share your information in the following ways:
Please note that we may disclose aggregate and deidentified information for any purpose in our sole discretion.
We retain information for the period that we find necessary to fulfill the purposes outlined in this Policy, unless we believe a longer retention period is required or permitted by law.
We use a variety of technical, physical, and organizational security measures designed to protect against unauthorized access, alteration, disclosure, or destruction of information. However, no security measures offer complete protection. As such, we cannot guarantee the security of your information.
We may use third-party advertising technologies that allow for the delivery of relevant content and advertising on our websites and other websites you visit. The ads may be based on various factors such as the content of the page you are visiting, information you have shared such as your age and gender, your searches, demographic data, and other information we or other sites have collected from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.
Third parties may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We also allow other third parties (e.g., ad networks and ad servers) to serve tailored ads to you on our websites and other websites and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the websites. We sometimes provide site visitor information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites.
We neither have access to, nor does this Policy govern, the use of cookies or other tracking technologies that may be placed on your device you use to access the Websites by such non-affiliated third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt Out, the Digital Advertising Alliance’s Consumer Opt-Out, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
We do not knowingly collect information from children under 13. If we become aware that we have collected data without legally valid parental consent from children under an age where such consent is required, we will take reasonable steps to delete it as soon as possible.
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. Your legal rights to exercise such controls and choices vary based on the laws of your jurisdiction. These controls and choices include:
You can opt out of receiving marketing messages from Palace by clicking the “unsubscribe” link at the bottom of any marketing email sent by us. Please note, opting out or unsubscribing will not prevent you from receiving communications about your transactions, service updates, or other important notices such as changes to our terms and policies, which are not marketing in nature.
To opt out of SMS alerts from Palace, text STOP to 30912.
Depending on your jurisdiction of residence, you may have certain rights with respect to your personal information, including the right to correct, amend or delete your personal information. If you would like to exercise your rights under applicable law, please email us at PrivacyPolicy@palaceentertainment.com with “Request for Privacy Information” in the subject line and in the body of your message. We may request additional information to verify your identity and will respond to your request as required by applicable law in your jurisdiction. Please allow us a reasonable time to respond to your inquiries and requests.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, which is why we describe a variety of opt-out mechanisms above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.
If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
9.1.1 Categories of personal information we collect and how we use them.
We collect and disclose the following categories of personal information for the business purposes described in our main Privacy Policy, above: identifiers (such as name, address, email address); commercial information (such as purchase information); financial data (when you make a purchase through the Services); internet or other network or device activity (such as browsing history or website usage); audio or visual information (such as security footage collected in our Parks or call recordings); gender; date of birth, physical characteristics or description; general geolocation information (e.g., your city and state based on IP address, contact information including your physical address, or precise location, with your consent); and other categories of information, with your consent.
9.1.2 Categories of parties to which information is disclosed or sold.
We disclose the above categories of personal information to our parent and affiliate companies, service providers, entities for legal purposes, and entities in connection with business transactions.
Depending on what Services you use, we may share (and over the past 12 months may have shared) the following categories of information for such advertising with advertising networks and advertisers and other third parties including: identification and demographics; device information and identifiers, such as IP address, and unique advertising identifiers and cookies; connection and usage information, such as browsing history or app usage; geolocation information, such as city; and inference data.
9.1.3 California Consumer Privacy Act Rights.
The CCPA provides certain rights to California residents in connection with personal information that is collected and sold, as defined under the statute. For instance, if you are a California resident, you may request that we:
You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. These rights are subject to certain exceptions or qualifications, including information that we need to maintain to complete a transaction with you or for legal purposes.
You can exercise these rights by:
· Emailing us at PrivacyPolicy@palaceentertainment.com;
Note that you will be required to verify your identity before we fulfill your request. To do so, we will request certain information that you have provided to us. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.
9.1.4 Do Not Sell
California residents may opt out of the “sale” of their personal information. Under the CCPA, “sale” is broadly defined to mean the sharing of personal information with third parties who are not acting as our service providers or who are otherwise not restricted from using data only on our behalf or pursuant to an applicable CCPA exception.
In some circumstances, we may share certain of your information with third parties for advertising purposes, such as by allowing third parties to place cookies and similar technologies on your browser, which may be considered a “sale” under the CCPA. If you would like to opt out of our use of your information for such purposes that are considered a “sale” under California law, you may do so as outlined on the following page: Do Not Sell My Personal Information. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your access, deletion or sale opt out rights.
9.1.5 California Shine the Light Disclosure.
The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
For users of the Services in Australia:
9.2.1 Disclosure to overseas recipients
Notwithstanding clause 3 above, we may disclose your personal information to overseas recipients, including, but not limited to, the following countries: United States, Spain. Your personal information may be processed in an overseas country from Australia. You agree to the transfer, storage and processing of your personal information in a country other than Australia, and you agree that we will not be liable for the acts or practices of those overseas parties in how they handle your personal information.
If we do not collect your information, then this may limit our ability to adequately provide you with the Services for all the purposes set out in this policy.
9.2.1 Access, corrections and complaints
Individuals in Australia may access their personal information and seek correction of such information held by us. You also have a right to complain about any breach of the Australian Privacy Principles. If you would like to access or correct the personal information we hold about you, or if you wish to make a complaint about our privacy practices, please contact us at: PrivacyPolicy@palaceentertainment.com.
We may revise and update this Policy from time to time, such as if our practices, technology, or Services change, or if there is a change in applicable law. Updates to this Policy will be posted on this webpage, and we will notify you of material changes to the policy where required by applicable law.
If you have questions, concerns, or comments about our Policy, you may contact us at:
PrivacyPolicy@palaceentertainment.com.